Press Releases
•  Facililtating "Practical Entrepreneurship" in Seminole, Florida
•  "Punctuating Illness" Presented at the Fifth International Congress of Qualitative Inquiry
•  Ketchcom Article Listed Among "Most Popular Articles" on Law Practice Today
•  Law Practice Today Publishes "The Best Advertising You'll Never Pay For: How To Make Marketing Billable"
•  Ketchcom Development, Inc. Relocates to Florida
•  Ketchcom Article "The Practical Wisdom of Listening" Included in University Textbook
•  New Ketchcom Text Targets Attorneys and the Practice of Listening

FACILITATING "PRACTICAL ENTREPRENEURSHIP" IN SEMINOLE, FLORIDA

St. Petersburg & Seminole, Florida, 3 August 2009 - Are you an aspiring entrepreneur with little to no experience? Perhaps you've already started a small business, but need to learn more about business planning, marketing, small business law, employee management, technology management, disaster planning, or financing? If so, this class is for you!

In partnership with St. Petersburg College Corporate Training and the Seminole Chamber of Commerce, Ketchcom Development's Executive Director Eric Paul Engel will once more be facilitating a course on "Practical Entrepreneurship." The 15-week course focuses on applied resources and practices for creatively, constructively, and opportunistically addressing paperwork, products, services and people.

The course facilitates practical entrepreneurship by engaging attendees as active participants in the entrepreneurial learning process and nurturing community-oriented entrepreneurial relationships (mentoring/networking) in and around Seminole, Florida. More specifically, budding entrepreneurs are paired with volunteer mentors (successful entrepreneurs in the Seminole community). Additionally, the course enlists local, volunteer subject matter experts (legal, financial, managerial, technical).

Who Should Attend: Small Business Owners, Aspiring Entrepreneurs, Dreamers, Pragmatists
When: Wednesdays, 6 p.m. - 9 p.m., 08/26/09 - 12/16/09
Where: St. Petersburg College, Seminole Campus, UP 303
Cost: $350

Download: "Practical Entrepreneurship" Fall 2009 Course Flier

To register and for more information, contact St. Petersburg College Corporate Training at 727-341-4445 or www.spcollege.edu/ct

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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"PUNCTUATING ILLNESS" PRESENTED AT THE FIFTH INTERNATIONAL CONGRESS OF QUALITATIVE INQUIRY

Urbana-Champaign, Ilinois & St. Petersburg, Florida, 23 May 2009 - Ketchcom Development is proud to announce presentation of "Punctuating Illness: A History/Herstory of Breast Cancer" co-authored by Eric Paul Engel and Shelba Engel at the Fifth International Congress of Qualitative Inquiry (hosted by the University of Illinois at Urbana-Champaign). The paper is part of a panel titled "Writing the Personal as a Method of Inquiry" chaired by Manijeh Badeii. The author is indebted to University of South Florida colleague David Lee for presenting in the author's absence.

Abstract: Blending ethnography and poetry, this co-authored narrative explores a punctuation of illness in three episodes. "History" (a son's reflections on going wig shopping with his mother), "Herstory" (a mother's reflections on diagnosis day), and "Ourstory" (shared reflections on health, illness, and relationships). The first episodic memoir stands in dialogic juxtaposition to the second, punctuating the day breast cancer first became "real" in two people's lives, with the third story commenting on an episode of research, relationships, and reflexivity. In form and format, our research goal has been to provide a contextually-rich narrative to facilitate conversations about cancer and communication.

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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KETCHCOM ARTICLE LISTED AMONG "MOST POPULAR ARTICLES" ON LAW PRACTICE TODAY

St. Petersburg, Florida, 30 January 2006 - Online readers are responding well to Ketchcom Development's latest offering, "The Best Advertising You'll Never Pay For: How To Make Marketing Billable." As of the end of January, the article has moved to the top of the "Most Popular Articles" section on Law Practice TODAY's homepage!

Explore communication in context in this tale of two associates. Over lunch, our plucky protagonist, DaRong, shares a client management philosophy based on communication, client satisfaction, and word-of-mouth marketing. As a result of a dental epiphony, DaRong learned how to improve her professional efficiency and effectiveness by focusing on her communication with clients.

Article Abstract: Want to make the most of your time in the office? Incorporate marketing into your regular client contacts. In this lunchtime legal narrative, an associate shares her personal best practices--the what, the when, and the why not of tactical legal marketing and strategic client relationship management.

-  Best Advertising You'll Never Pay For: How To Make Marketing Billable (.pdf)

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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LAW PRACTICE TODAY PUBLISHES "THE BEST ADVERTISING YOU'LL NEVER PAY FOR: HOW TO MAKE MARKETING BILLABLE"

St. Petersburg, Florida, 5 December 2005 - Ketchcom Development, Inc. is proud to announce publication of its most recent article "The Best Advertising You'll Never Pay For: How To Make Marketing Billable" in Law Practice TODAY.

Article Abstract: Want to make the most of your time in the office? Incorporate marketing into your regular client contacts. In this lunchtime legal narrative, an associate shares her personal best practices—the what, the when, and the why not of tactical legal marketing and strategic client relationship management.

-  Best Advertising You'll Never Pay For: How To Make Marketing Billable (.pdf)

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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KETCHCOM DEVELOPMENT, INC. RELOCATES TO FLORIDA

St. Petersburg, Florida, 1 August 2005 - Ketchcom Development's origins can be traced back to a conversation on a flight out of Tampa, so it is fitting to announce that we have relocated and are now flying our flag in sunny St. Petersburg, Florida. The generous new location serves as the home offices of:

     -  Ketchcom Development, Inc.
     -  Odd@Sea Design & Publishing
     -  The Odd@Sea Art Gallery (Open to the public by appointment.)
     -  The "All Things Must Dance" Studio (Open to the public by appointment.)

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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KETCHCOM ARTICLE "THE PRACTICAL WISDOM OF LISTENING" INCLUDED IN UNIVERSITY TEXTBOOK

McLean, Virginia, 5 August 2004 - Ketchcom Development announced today the publication of an article on client-lawyer interactions and the fundamental role of listening authored by Executive Directors Eric Paul Engel and Jowita L. Wysocka. "The Practical Wisdom of Listening" is included as a supplemental reading in the textbook "Introduction to Interpersonal Communication: A Supplemental Reader" (published by Hayden-McNeil Publishing) and is designed specifically for use in teaching undergraduate courses in the Communication Department at Indiana University-Purdue University, Indianapolis.

Article Abstract: In order to determine what kinds of legal problems a situation may involve, attorneys must listen carefully to their clients. By engaging effective listening resources and practices, attorneys can pro-actively increase their professional competence and enhance the quality of service provided to clients, as well as promote and encourage elevated standards of professional conduct—ultimately improving their ability to practice law and advance the administration of justice. A communication perspective narrative, "The Practical Wisdom of Listening" describes a client-lawyer interaction, highlighting effective and ineffective listening through observations made by the protagonist—a Mr. Byron Willoughby III.

-  The Practical Wisdom of Listening (.pdf)

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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NEW KETCHCOM TEXT TARGETS ATTORNEYS AND THE PRACTICE OF LISTENING

McLean, Virginia, 11 June 2004 - Today, Ketchcom Development announced the publication of its latest communication text, "Listening for Lawyers: Communication with Clients and Co-Workers." Published by Odd@Sea Communications: Design & Publishing, the text is designed to supplement Ketchcom's "Listening for Lawyers" Core Communication Workshop. To be a lawyer is to engage the customs, practices, and rules of a community or society. As such, it is the professional responsibility of all legal practitioners to be competent communicators. By delineating components of the listening process; describing internal, external, and systemic communication challenges that make effective listening difficult; and identifying ways attorneys can more competently represent clients by pro-actively engaging effective listening resources in practices, the workshop and textbook directly address the Client-Lawyer Relationship as defined in the Model Rules of Professional Conduct (the American Bar Association's definitive resource for information about legal ethics).

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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