Our Practice
     Traditionally, communication has been viewed as an instrument or as a commodity. We use it to manage relationships and to solve problems. We exchange it with or conceal it from others. This perspective treats communication as a secondary process, something we do or don’t do. Framing conversations in transactional terms, however, is like calling the Grand Canyon a hole in the ground. While it might technically be an accurate description, it fails to address the majesty, complexity, and mystery that make the Grand Canyon so powerful.

     At Ketchcom Development, we locate communication as a socially constructed primary process in which meaning arises in context. Our practice is about helping individuals and organizations develop the resources necessary to improve their communication competence, as well as a thorough understanding of the ways in which they can practically integrate those resources into their everyday personal and professional lives (i.e., practices). Our services address internal organizational communication among co-workers, superiors, subordinates, and team members, as well as external organizational communication with current clients, potential clients, and strategic partners.

     By understanding the ways in which individuals and organizations co-construct meaning in their day-to-day lives, our clients are better equipped to more effectively, more productively, and more enjoyably engage in the practice of their profession.