Publications
•  The Best Advertising You'll Never Pay For: How to Make Marketing Billable
•  The Practical Wisdom of Listening

THE BEST ADVERTISING YOU'LL NEVER PAY FOR:
HOW TO MAKE MARKETING BILLABLE

Article Abstract: Want to make the most of your time in the office? Incorporate marketing into your regular client contacts. In this lunchtime legal narrative, an associate shares her personal best practices—the what, the when, and the why not of tactical legal marketing and strategic client relationship management.

-  The Best Advertising You'll Never Pay For: How To Make Marketing Billable (Adobe PDF)
-  The Best Advertising You'll Never Pay For: How To Make Marketing Billable (Microsoft Word)

Explore communication in context in this tale of two associates. Over lunch, our plucky protagonist, DaRong, shares a client management philosophy based on communication, client satisfaction, and word-of-mouth marketing. As a result of a dental epiphony, DaRong learned how to improve her professional efficiency and effectiveness by focusing on her communication with clients.

Note: Originally published in Law Practice TODAY in December 2005, "The Best Advertising You'll Never Pay For: How To Make Marketing Billable" was voted the most popular article of the month by online readers.

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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THE PRACTICAL WISDOM OF LISTENING

Article Abstract: In order to determine what kinds of legal problems a situation may involve, attorneys must listen carefully to their clients. By engaging effective listening resources and practices, attorneys can pro-actively increase their professional competence and enhance the quality of service provided to clients, as well as promote and encourage elevated standards of professional conduct—ultimately improving their ability to practice law and advance the administration of justice. A communication perspective narrative, "The Practical Wisdom of Listening" describes a client-lawyer interaction, highlighting effective and ineffective listening through observations made by the protagonist—a Mr. Byron Willoughby III.

-  The Practical Wisdom of Listening (Adobe PDF)
-  The Practical Wisdom of Listening (Microsoft Word)

Note: Originally published in August 2004, "The Practical Wisdom of Listening" is included as a supplemental reading in the textbook "Introduction to Interpersonal Communication: A Supplemental Reader" (published by Hayden-McNeil Publishing) and is designed specifically for use in teaching undergraduate courses in the Communication Department at Indiana University-Purdue University, Indianapolis.

For further information, please contact:
Eric Paul Engel
P.O. Box 2091
St. Petersburg, Florida 33731
Phone: 727.823.5809
info@ketchcom.net

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